ÉDITORIAL

A Brief History of Chinese Makeup

At the heart of Chinese makeup lies a fusion of culture and tradition. An aesthetic expression and spiritual embodiment of Chinese women's independence and confidence, Chinese makeup also plays ...

Your Florasis Wonderland: Welcome to our Flagship Store

We were born by the West Lake (西湖, xī hú), and our Chinese name 花西子 (huā xī zǐ) bears the West Lake's touch. When ancient wisdom, cosmetic innovation, and craftsmanship blossomed, the West Lake wat...

The Four Gentlemen: How to Become Unbreakably Beautiful Like Bamboo

With the boldness of bamboo enhanced by sumptuous gold, your look is complete. Draw attention with drama, and captivate with your natural charms. Integrity, tolerance, and strength—now you can embo...

The Four Gentlemen: How to Bloom Like a Noble Orchid

The natural world has always been a source of inspiration and healing for creative minds, and makeup is no different. But these four plants—the plum blossom, orchid, chrysanthemum, bamboo—are far m...

Take a Journey Back in Time to Discover How We Came to Formulate Our Best Powders Yet

Here at Florasis, there’s no lengths our artisanal R&D team won’t reach to perfect our products down to the smallest detail, and here’s a look into how we did it.

Your Key to Glass Skin is Here

To help you do just that, we’ve invested all our energy into bestowing our line of makeup removers, both in wipe and in cream form, with the powers of natural skincare and gentle but effective resu...

Rise Like a Phoenix in Your Most Scenic Look Yet

You yearn for a makeup look so unforgettable, you’ll turn heads long after you’ve left the room –or left the party, as this one is definitely a special occasi...

A Letter from the East

This is a long letter about the story of the East, recording our five-year journey. With joys and tears aiming at our unswerving mission and aspirations. We are willing to share with you the beauty...

Due to High Demand, We’re Bringing this Best-Seller Back!

You asked, and we delivered. On November 5th, we’re exclusively bringing a fan-favorite back: the Forest Aura Makeup Palette from the best-selling Impression ...

Prosperity and Longevity, from Chinese Mythology Directly to Your Makeup Box

There is no gift quite like the good fortune that the Eastern Auspicious Beasts can wish upon us, at least as far as Eastern tradition goes, so we've decided ...